HOME
/
WORKS
/
Finlab
Finlab
B2B Finance Aggregator
Overview
Finlab is a finance aggregator that helps businesses choose and apply for financial products online.
I worked as a Middle Product Designer, redesigning the service based on updated prototypes and modern fintech/banking patterns.
My focus was turning those prototypes into a bank-level, trust-first web experience and helping ship the MVP fast.
challenge
Make the product feel familiar and trustworthy for business users
Simplify B2B financial products so the experience is as clear as B2C
Communicate a key value: one application → multiple banks
Keep the visual system consistent
Ship under tight deadlines without losing quality
Solution
Audited the provided prototypes and improved UX clarity before moving into high-fidelity UI.
Designed core pages and journeys: product pages, a scoring page, blog content, and the application flow.
Helped shape the key mechanic: a cart-like application flow (add offers → compare → submit one application to several banks).
Supported offer comparison with a “liquidity” indicator to guide decision-making.
Contributed to an initial UI kit and a modular layout system (8/4 grid logic) to speed up development.
Kept the interface bank-familiar: clean hierarchy, predictable patterns, and consistent states.
Outcome
Helped launch the MVP quickly and ship five financial products inside.
Later project received Gold Tagline Award (Best Finance Company Site)
HOME
/
WORKS
/
Finlab
Finlab
B2B Finance Aggregator
Overview
Finlab is a finance aggregator that helps businesses choose and apply for financial products online.
I worked as a Middle Product Designer, redesigning the service based on updated prototypes and modern fintech/banking patterns.
My focus was turning those prototypes into a bank-level, trust-first web experience and helping ship the MVP fast.
challenge
Make the product feel familiar and trustworthy for business users
Simplify B2B financial products so the experience is as clear as B2C
Communicate a key value: one application → multiple banks
Keep the visual system consistent
Ship under tight deadlines without losing quality
Solution
Audited the provided prototypes and improved UX clarity before moving into high-fidelity UI.
Designed core pages and journeys: product pages, a scoring page, blog content, and the application flow.
Helped shape the key mechanic: a cart-like application flow (add offers → compare → submit one application to several banks).
Supported offer comparison with a “liquidity” indicator to guide decision-making.
Contributed to an initial UI kit and a modular layout system (8/4 grid logic) to speed up development.
Kept the interface bank-familiar: clean hierarchy, predictable patterns, and consistent states.
Outcome
Helped launch the MVP quickly and ship five financial products inside.
Later project received Gold Tagline Award (Best Finance Company Site)